A hands on professional with 20 years of experience in advertising, fashion and food, Anupreeta has led strategic campaigns as a senior brand services director for a wide range of clients, working with agencies like Law & Kenneth, Rediffusion, and Lowe Worldwide. Her client portfolio includes industry stalwarts like HUL, ITC, Colgate-Palmolive, GoAir, and Park Hyatt Goa among others. Her ability to wear multiple hats is only rivalled by her attention to detail which can be seen in her apparel brand, OnuOru. She moonlights as a content developer and has written campaigns for Reliance Capital and NFDC. She is currently curating flavours and designing food experiences for a niche clientele from her kitchen in Goa.